Mosoma

The first client that I referred to Danny DeMichele is still using him to keep his site up on the search engines. I was happy to hear it and asked him if he would help me by writing about his experiences with Danny DeMichele for all of the clients who do not choose to follow my advice and hire the very professional internet marketing genius.

My client told me that he would be happy to do that for me and if it helped Danny DeMichele build up his client base a little more than it would be worth it too. Four days later, a handwritten and typed letter arrived at my office. It was very nice and explained everything that Danny DeMichele had done for this guys site and how his sales were enough for him to retire and only sit back and collect the online sales money.

Since most of my clients had ecommerce websites, I knew that this would get their juices flowing and they would want the same thing. I sent a copy of it to every person I had helped get their sites off the ground and within twenty four hours, Danny DeMichele told me that he had heard from all but one of the four hundred clients I had sent the letter to.

Perhaps the most important aspect of any organization who is interested in media buying is that of adequate research. Churches in America seem to always be about a decade or more behind the technological advances of the culture. While its parishioners are wearing bluetooth headsets, texting clients in Japan, and checking e-mail on the cell-phones, the church, it is satisfied with the idea that moving from overhead transparencies to a digital projector qualifies as spending its advertising dollars. While media buying is an expertise that is honed by years of networking and experience, many churches are sliding into the pit of irrelevancy by their refusal to even discuss it. Churches are in many respects just like any other business trying to “sell” a “product”. The Gospel message should be viewed as its primary product. Once a church recognizes that it has a product to sell, it has cleared the first hurdle in media buying. Many churches use the ancient model of “advertising”: word of mouth. Imagine a company like Google or StyleDrop.com relying solely on that method of advertising. While a grassroots, word of mouth campaign is a wonderful place to start, churches and businesses alike need to reconsider other avenues of advertising, like ambient media through companies like Buy Now Media. Professional media buying services should be considered to handle this daunting task. Welcome to the twenty-first century, churches…let’s allow the professionals to help fill the pews.